Social and Corporate Events
by Lyne Branchaud
In recent years, I found that the integration of social media (Facebook, Twitter, Foursquare, Ustream, etc..) In the middle of corporate events or at events for stakeholders event is not yet practical current. We are late if we compare the major public events (eg. Jazz Festival, Francofolies, Igloofest, etc.) or events addressing the people from the fields of computer / web / internet (. Podcamp, etc.) . These already include a variety of social tools to their events.
Last September, at the annual conference of the magazine Scheduler - which brought together sixty corporate event planners - a survey was conducted online and were discovered only 14% of respondents incorporated most of the time the media in their social events, 34% sometimes and 52% never.
I am curious to repeat the survey this year to see if these data
However, some planners have realized that the use of social media for their events help promote the exchange with and between participants, to create a "buzz" before, during and after the event, to get feedback, comments and questions from the participants live and to radiate the event to a wider audience, among others.
The purpose of this article is not to peddle the virtues of using social media, but rather to highlight the five most common that I found during events that incorporated social media mistakes, often for the first time ...
1 - Do not set goals and do not create a release schedule
Before deciding to use social media, make sure you set goals - that is to say to determine what you want to accomplish through social media for your event - Does this increase the visibility of your event? Disseminate information about your community / your cause? To create a relationship with the participants (interaction, comments, photos, videos, contests, etc.).? To prove that your event is a must (content / keynote speakers / unique activities, etc.).?
It is important to set your goals, which will determine the style of your content to be broadcast on different networks.
Then create a publishing schedule that you specify the contents of the messages you want to stream. Eg Monday - sale of tickets Tuesday - Main artist on Wednesday - invite your friends, Thursday - activities not to miss Friday - text on the cause, etc.. This will make life easier on the content to be broadcast and will save you also forget to share important information.
2 - Do not feed the social media before, during and after the event
Lack of experience, it often happens that requires the event planner (or staff who already have other duties), management of different presences on social networks. Serious mistake ... The planner already has a lot of work on the shoulders and it will be difficult for her to properly generate content on social media during the development of the event, especially for the event! This is even more true if the latter is not a fan and a regular social media ... it will only be a burden more for it!
It is essential to have a planned and active presence on your network and have people dedicated solely to generate content, especially if you told your social media fanfare!
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